Adobe predicts record-breaking holiday online shopping season, but supply chain issues make many items scarce


Adobe Inc. ADBE,
-0.47%
expects online holiday sales in the United States between Nov.1 and Dec.31 to reach $ 207 billion, a new record. This forecast represents a 10% increase from 2020. The five-day period from Thanksgiving to Cyber ​​Monday is expected to generate $ 36 billion in sales, or about 17% of the entire season, but growth during this period slows down. Buyers and retailers are also feeling the impact of global supply chain issues with out-of-stock messages up 172% from the pre-pandemic period. Adobe expects stockouts to remain at this level and possibly increase for some items. Clothing is experiencing the most stock shortages. The use of Buy It Now (BNPL) options is also increasing, up 10% from last year and 45% from 2019. “We are entering a second holiday season where the pandemic will dictate conditions, ”said Patrick Brown, vice president of growth and knowledge marketing at Adobe, in a statement. “Limited product availability, higher prices and concerns about shipping delays will drive a new push towards e-commerce, as it offers more flexibility in how and when consumers choose to shop. . ” The Amplify IBUY online retail ETF,
+ 0.22%
slipped 1% for the year to date while the S&P 500 SPX index,
+ 0.33%
is up 20.7% over the period.


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