Pet supply

Alvarez & Marsal Capital Partners Announces Acquisition of Worldwise


A&M Capital Partners Creates New Pet Platform Focused on Essential Pet Supplies and Products

Worldwise CEO Kevin Fick will continue to lead the company and accelerate its growth

NOVATO, California, September 28, 2021– (COMMERCIAL THREAD) – Alvarez & Marsal Capital Partners (“A&M Capital” or “AMCP”), a medium-sized private equity investment fund that is part of the A&M Capital platform, in collaboration with A&M Capital Opportunities Fund, a Affiliate, today announced that it has acquired Worldwise, Inc. (“Worldwise” or the “Company”), a leading pet industry specializing in essential pet supplies and products.

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Based in Novato, California, Worldwise is one of the leading platforms in the pet supplies market. Worldwise offers retailers a complete, one-stop branding solution that meets the essentials of their pet supplies merchandising needs. Worldwise ranks number one in major cat and pet travel categories, with a significant position in dog toys. With its growing list of award-winning brands – which include SmartyKat®, TrustyPup®, Petlinks®, goDog®, SHERPA â„¢, Guaranteed On-Board â„¢, PoochPlanet® and Pawscout â„¢ – the company delivers high quality, thoughtful and fun products. . and eco-sustainable products that meet both the joys and challenges of pet parenting in a wide range of categories such as cat toys, pet bedding, dog toys, scratchers for cats and travel accessories. Founded in 1990, the company draws on deep industry experience, strong retailer relationships and significant amounts of consumer data to help create quality products inspired by design, innovation and value. .

Current Worldwise CEO Kevin Fick will continue to lead the company after the acquisition. With the support of AMCP, the company will remain focused on developing innovative new products, expanding its e-commerce capabilities and leveraging its leading brand positions to grow the business and enter new markets. and product categories. The Company will also pursue additional acquisition opportunities to expand its platform, reach and product offerings, with a focus on toys, chews, cats, travel and other key categories. .

“We have been incredibly impressed with the work Kevin and his team have done to create a leader in essential pet supplies and products, including the implementation of innovative product development, data mining consumers, making impressive strides in sustainable manufacturing, and building a diverse and highly successful business. omnichannel distribution model, ”said Ryan McCarthy, partner at AMCP. “While Worldwise is a separate platform investment for A&M Capital, our team will leverage the deep expertise in the pet industry that we have gained over the past few years through our work with BrightPet to help the Worldwise team to advance its strategy and expansion. We anticipate that this space will continue to benefit from the widespread adoption of e-commerce and the increased demand for premium, high-quality pet products, and we look forward to helping the company take full advantage of the trends. exciting product categories. “

“We could not be more excited about this acquisition and what it means for our future,” said Mr. Fick. “AMCP knows the pet industry well, and with their financial and strategic support, including the significant resources of A&M consulting business, we will have the opportunity to invest in our business, to significantly strengthen our category leadership and accelerating our growth. We are delighted to provide pets and animal parents with even more innovative and high quality products among cat and dog accessories, while maintaining our constant focus on the customer.We have worked hard to become a global leader in providing the highest quality products for pets and pet parents and look forward to accelerating our strong trajectory into new segments and areas. geographical. “

“We believe that by partnering with AMCP, the Worldwise team will accelerate its ability to grow in its product categories and we look forward to exploring a range of exciting organic growth opportunities as well as targeted acquisitions. “said George Kollitides, Partner at A&M Capital Opportunities.

“We are grateful to the management team of Worldwise, led by Kevin Fick, for their diligence and tremendous effort in making the company an industry leader,” commented Andrew Heyer, Founder and CEO of Mistral Equity Partners, the majority shareholder of the company. .

Kirkland & Ellis provided legal advice to AMCP. Pryor Cashman acted as legal advisor to Worldwise and DLA Piper to Mistral, William Blair & Company LLC acted as exclusive financial advisor to Worldwise.

About Worldwise, Inc.

Worldwise, Inc. is committed to creating the most innovative, accessible, affordable, and eco-friendly product solutions for pets and their parents around the world. Our award-winning family of brands – goDog®, Petlinks®, SHERPA®, Hear Doggy! ®, SmartyKat®, TrustyPup®, Guaranteed On-Board®, PoochPlanet®, Pawscout â„¢ and more – all stand for the highest quality, safety and satisfaction, and incorporate environmentally friendly materials and processes where possible. Adhering to child safety standards and backed by our satisfaction guarantee, our thoughtful, fun and eco-sustainable products promote the bond between pets and their parents in various categories such as cat toys, catnip , cat bedding, cat scratchers, dog toys, dog bedding, dog and cat travel accessories, in-app dog and cat tracking solutions, and more. For more information, please visit

About A&M Capital Partners

A&M Capital Partners is Alvarez & Marsal Capital’s flagship investment strategy focused on controlling mid-market transactions in North America with total assets under management of approximately $ 1.8 billion. AMCP partners with founders, companies and leadership teams, providing the capital and strategic assistance that we believe is needed to take companies to the next level of success. AMCP invests in companies across a wide range of sectors including business services, industry, manufacturing, food and beverage, healthcare, consumer and retail, government services, financial services and energy services. More generally, Alvarez & Marsal Capital is a multi-strategy private equity investment firm with over $ 3.0 billion in total assets under management through four investment strategies, which maintains a strategic association with Alvarez & Marsal, one of the largest operations-oriented consulting firms in the world.

About Mistral Equity Partners

Mistral is a private equity firm specializing in the consumer and retail sectors. Mistral’s other current investments include Lovesac, Inc. and Albertson-Safeway.

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