AVMA Unveils New Online Veterinary Care Language Tools and Cutting-Edge Research


According to a statement from the organization, these resources focus on personal relationships and improving communication by enabling veterinary professionals to use “language that works” when discussing with clients the reasons and causes. when they should go to the vet, the various services available and the costs to worry about.

“Pet owners want to do what’s best for their animals,” José Arce, DVM, president of AVMA, said in the statement. “Our goal is to help our members better interact with their customers so that pet owners bring their pets for regular check-ups and follow the recommendations of their veterinarians. Improved communications can also help alleviate some of the pressures veterinarians, clinic staff and pet owners are currently facing as a result of the pandemic. “

Although a majority of pet parents receive regular veterinary care and trust their veterinarian, research conducted by AVMA has found that many owners still do not get regular veterinary care for their pets. company ; the main reasons cited involved affordability and value perception issues, the statement said.

To help overcome these obstacles, AVMA has partnered with a language strategy firm to study how veterinary teams can better connect with clients. The research offered pet owners insight into their communication preference and what resonates most with them on visits – finding their valued connections and personalized care. With the help of products from Synchrony, CareCredit and Pets Best Insurance Services, AVMA is developing a series of content available to its members to translate this research into actionable information for veterinary use.

“Language matters and we are excited to support this initiative to help vets communicate the importance of wellness care in ways that reach pet owners,” said Boo Larsen, Chief Medical Officer veterinarian at Synchrony.

“We are excited to sponsor this groundbreaking study due to the focus on building stronger communication between veterinarians and their clients to support personalized recommendations and trusting relationships. This fits perfectly with our commitment to strengthen the veterinarian / client / patient bond by integrating costs and financial choices into the relationship to stay focused on animal care, ”he added.

“We are very grateful to Synchrony for helping to shine a light on this large and in-depth research, and for supporting these revolutionary new initiatives that will benefit animals, clients and veterinarians,” said Arce.

Reference

New revolutionary Language of veterinary care research shows that pet owners value relationships and personalized care when interacting with veterinary teams. Press release. September 20, 2021; American Association of Veterinary Medicine. Accessed September 20, 2021. [email].


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