Belgian private equity acquires Whitebridge Pet Brands

ST. LOUIS – Whitebridge Pet Brands, LLC, owner of Tiki Pets, Dogswell, Pet Botanics, Crazy Dog, Buddy Biscuits, Cloud Star and Grizzly Pet Products, announced on July 29 its acquisition by NXMH, a family-owned investment company based in La Belgium.

Financial terms of the acquisition were not disclosed. Whitebridge assured its customers that the acquisition would cause “minimal disruption”.

The acquisition by NXMH follows more than five years of growth for Whitebridge Pet Brands. The company has continuously expanded its portfolio through acquisitions and the development of new products across several brands.

“We have been impressed with the Whitebridge team and what the company has accomplished over the past few years,” said Jamie Hong, Managing Director of NXMH. “We share their strong nutritional philosophy of minimally processed natural pet food, and we are excited to continue the journey with a focus on pet health, innovation and strong partnerships with distributors and retailers around the world. “

Whitebridge had previously been owned by Frontenac, a Chicago-based private equity firm, since 2014. The company was officially founded in January 2015 when Cloud Star merged with Petropics, the producer of the pet food and treat brands. Tiki Cat and Tiki Dog. The company then acquired Dogswell in April 2017, followed by Cardinal Pet Care in January 2020. Most recently, in March 2021, Whitebridge purchased pet supplement producer Grizzly Pet Products.

“At Whitebridge Pet Brands, our team shares a passion for pets and the belief that natural and minimally processed nutrition has a positive impact on the health and happiness of dogs and cats,” said Olivier Amice, CEO of Whitebridge. “In the spirit of our ‘Better Together’ philosophy, we are now very excited to join forces with NXMH alongside their other international pet food companies. The new scale and new footprint combined will allow us to continue to build our platform and accelerate our development, with more innovation, geographic expansion and new acquisitions.

The Whitebridge Pet Brands portfolio includes wet and dry pet food formulas ranging from Meat First and Whole Foods to Functional Recipes, Dried Dog Treats, Biscuits, Training Treats , wet dog and cat treats, pet supplements, and other pet health and nutrition products. .

“We are proud of our successful partnership with Whitebridge and its entire management team,” said Walter Florence, Managing Partner at Frontenac. “We are confident that Whitebridge and its brands will continue to grow strongly under the ownership of NXMH. “

Joseph Rondinelli, Director of Frontenac, added: “… exceptional organic growth through a combination of innovation and expansion of distribution points in North America and globally.

NXMH manages over $ 4 billion in assets through what it describes as “an ever-green source of capital.”

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