New York, December 23, 2021 (GLOBE NEWSWIRE) – Reportlinker.com announces the publication of the report “Cat Litter Market – Growth, Trends, COVID-19 Impact and Forecast (2021 – 2026)” – https: // www .reportlinker.com / p06192783 /? utm_source = GNW
However, the need for pet owners to take care of their pets and provide the necessary facilities has bolstered the growth of the segment through increased sales in the e-commerce segment. During the pandemic, businesses continued to face unprecedented volatility with transportation as well as the supply of ingredients and packaging. Although companies are producing and shipping more than ever, there is a great demand for pet products, including litter. This figure is expected to increase further over the forecast period.
Geographically, the market in North America accounted for the largest market share in 2020, due to strong demand from pet owners, for innovative products to maintain cat hygiene. Being the largest pet food market in North America, the growth of the US pet food market is attributed to the increase in the number of pet owners. In addition, the expansion of the cat litter market is fueled by an increase in the cat population and an increase in the number of multi-cat outbreaks. This is expected to drive demand for cat litter products. In addition, the self-cleaning cat litter helps maintain the hygiene of the cat despite the time constraints of the owners. The weather has an obvious influence on bedding purchases, as sales occur more during the rainy and winter seasons. Cat owners do not allow cats to go outside due to harsh and adverse weather conditions, further increasing the demand for cat litter. In addition, the increasing spending by cat owners on pet care products is another factor that may lead to an increasing demand for cat litter. Recently, cats have become beloved members of the family. Pet owners want their pets to be healthy, happy and clean. The demand for corresponding care products is increasing rapidly around the world.
Key market trends
Increase the humanization of pets
The growth of the companion cat population and the increase in the number of multi-cat homes are the factors driving the demand for cat litter. In addition, it becomes easier to take care of cats with the introduction of effective products in the market. Therefore, the self-cleaning cat litter helps maintain the hygiene of the cat, despite the time constraints of the cat owner. According to a survey by the American Pet Products Association, there has been a significant increase in the cat population in the United States, from 73 million in 2000 to about 95 million in 2017. This number is on the rise and is expected to increase over the course of the year. forecast course. period. The shift from “ownership” of a pet to “parenting” of a pet has been a crucial trend in the market studied, particularly in developed countries. About a third of households in developed countries own a pet. This concept of humanizing pets has led to an increase in health awareness and generated a demand for pet products, such as cat litter. According to the European Pet Food Industry Federation (FEDIAF), the cat population in the region has increased in recent years. The cat population has grown from 102.7 million in 2017 to 110.1 in 2020. Thus, the growing number of pet owners around the world and the increase in per capita income have made it easier to humanize animals. This factor is expected to boost the market for sanitizing products, like cat litter, among health conscious pet owners.
North America dominates the market
North America held the largest share in 2020. Due to the growing number of cat owners in the region, the region continues to be the primary market. Countries like the United States and Canada are the main markets in the region. According to the American Pet Products Association’s survey for 2019-2020, 42.7 million households, or 40.0% of the population of the United States, own cats as pets, owning 94.2 million cats. Approximately $ 1,000 is spent annually on the welfare of pet cats. According to Boxscoop Designs Inc., Canada, the annual expense for cat litter, such as corn, grass, and walnut, for a large cat is $ 90, $ 87, and $ 75 for Boxscoop cat litter, respectively. and USD 147 for clay litter. There are also a growing number of e-commerce stores with various pet care products, including cat litter. For example, according to Amazon.com, online retailing of pet care products in Mexico was recorded at $ 0.48 million in 2020, up 14.3% from the previous year. . Hence, these aforementioned factors are expected to boost the region’s market during the forecast period.
The global cat litter market is fragmented with major players occupying a minimal share of the studied market and others accounting for a major share. The main players in the market are Mars Inc., Nestlé SA, Church & Dwight Co Inc., Oil-Dri Corporation of America and The Clorox Company. Manufacturers are focusing on strategies such as mergers and acquisitions to increase their market share.
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