Cultivate a culture of well-being
Turpin Mott, Chief Community Officer at NVA (National Veterinary Associates), helps teams meet personal and professional challenges.
Content sponsored by National Veterinary Associates
A study analyzing the results of each of the AVMA Veterinarian Censuses from 2016 to 2018 found that 86.7% of U.S. veterinarians have moderate to high burnout scores.1 In addition, the burnout rate is increasing.2 That is why dvm360 live!™ (watch here) asked Turpin Mott, Community Manager at NVA (National Veterinary Associates), to discuss how NVA is combating this trend with a business model that puts the well-being of the veterinary professional first.
Mott, who describes himself as a “heart-driven leader,” has over 15 years of experience as a culture and wellness expert. At NVA, he leads a team of facilitators and coaches who help veterinarians overcome professional and personal stress. He sat down with Adam Christman, DVM, MBA, to talk about how NVA’s success is built on prioritizing the well-being of its employees.
Relationships, not transactions
According to Mott, NVA believes that building relationships, rather than just focusing on deals, is the key to success. He recalls a conversation with an NVA vet who said, “I’m a doctor and I do good medicine, but the reality is that this is an emotion-driven business. There’s no one on social media talking about my level of medicine because it’s awesome. All I’m ranked on is how I made them feel.
Mott understands that all members of the veterinary team are emotionally invested in the profession. “People do this because their hearts [are] 100% connected”, which is why he feels responsible for supporting them and their well-being.
“We all know that if your life outside of…the vet hospital isn’t good, the impact you have on the…practice is compromised,” he noted. NVA solves this problem through its wellness retreats. These immersive two- or four-day retreats teach participants how to combat burnout and compassion fatigue and develop leadership, communication and problem-solving skills. Their ultimate goal is to help participants connect with colleagues from other NVA locations and learn best practices for creating a healthy and sustainable lifestyle.
Additionally, Turpin hosts a monthly podcast, called NVA Pawcasts, focused on wellness and self-care.
Happy vet, happy pet
Mott concluded by saying that veterinary medicine is a passionate calling, but such passion can cause many people to not prioritize their needs. When he asks them to rank priorities, they often mention work, family, friends, children and community, but don’t even factor themselves into the equation. He was quick to remind clinicians how important self-care is: “It’s best for everyone…[and] equals the best medical care for the animal…[which is] why we are all here.
- Ouedraogo FB, Lefebvre SL, Hansen CR, Brorsen BW. Compassion satisfaction, burnout, and secondary traumatic stress among full-time veterinarians in the United States (2016-2018). J Am Vet Med Assoc. 2021;258(11):1259-1270. doi:10.2460/javma.258.11.1259
- Bain B, Hansen C, Ouedraogo F, Radich R, Salois M. AVMA 2021 report on the economic situation of the veterinary profession. Schaumburg, IL: American Veterinary Medical Association (2021).