Dee-O-Gee, a fast-growing pet supply franchise in the Midwest, announced plans Tuesday to open its first location in Tennessee with a store in Franklin.
The Montana chain will relocate downtown to the 600-acre mixed-use development of Berry Farms off Peytsonsville Road off Interstate 65. Dee-O-Gee focuses on holistic, natural products and on total pet welfare, from its retail pet food to its USA-made toys. It provides services such as dog grooming and dog daycare in addition to related supplies such as do-it-yourself wash tubs.
This comes just under a year after an executed merger between Dee-O-Gee and Bentley’s Pet Stuff added 60 locations to Dee-O-Gee’s portfolio. The resulting rebrand, Pet Stuff Franchising, now offers nationwide store franchising opportunities under the two original brands as well as others. Today, one of those stores has become the brand’s first foray into the state.
The brand promotes itself as committed to educating customers about canine and feline nutrition and supplements. Staff, including Certified Pet Dietitians, are highly trained in animal nutrition. They are available on-site to develop personalized nutrition plans for pets with their parents, according to the release.
“We are thrilled to relocate to the beautiful and thriving Berry Farms area,” said Shawn Day, Dee-O-Gee Berry Farms franchise owner. “We love communicating with our customers and educating the community about pet health and nutrition. Our goal is to keep pets healthy for as long as possible, and establishing a base in Tennessee will allow us to bring nutritious products to a new market of pet lovers.
Boyle Investment Company’s Berry Farms development is a master planned community like Aetna Insurance, Crestmark Bank, CrossFit Goose Creek, Ramsey Solutions and Trellis Insurance Corp. The development also includes retail stores and residential units with dogs, open green spaces and historic parks. The community boasts of connectivity via passable green trails. Dee-O-Gee is located within walking distance of Berry Farms Dog Park and Community Garden – amenities available to residents of Berry Farms Luxury Apartments.
Dee-O-Gee is set to hold a grand opening in the summer of 2022. The pet supply store said in a statement it will join more than 40 other retail, food service and service tenants in Berry Farms and specifically cited, among others, Berry Farms Animal Hospital & Pet Spa, F-45 Training, FirstBank and Tito’s Mexican Restaurant.
“We are thrilled that Dee-O-Gee is opening its first Tennessee location at Berry Farms,” said Phil Fawcett, managing partner at Boyle. “Pets are a big part of our community, and being able to bring emerging pet industry leaders to Franklin provides another sought-after amenity that meets the needs of families.”
The chain began with its establishment in 2008 by Josh and Holly Allen in Bozeman, Mont. It has since grown to include nine local stores under the EarthWise Pet family of companies, which includes more than 150 locations nationwide. Their Certified Pet Dietitians and Nutrition Specialists enable them to provide a quality experience in grooming, nutrition, dog daycare, and the estate.