Foodbank today launched its first Week of Care campaign to celebrate the support of partners in personal care, animal care and housekeeping and raise awareness of the importance of non-food items for people struggling to reach two ends.
Foodbank is Australia’s leading food aid organization, but for many years it has provided more than basic foods. In 2020, 10% of all food bank items distributed to those in need were personal, pet or household care items.
Foodbank Australia CEO Brianna Casey explains: âIf you don’t have access to food for yourself or your family, it’s likely that items like soap, laundry detergent, sunscreen or toothpaste are also not easily found. These are products that many of us take for granted, but are essential to living a life of dignity and confidence.
âWe have always worked with the generous Australian food and grocery industry to save most of the items you find in a supermarket, but personal and household care items have been in high demand over the past 18 months. as we respond to natural disasters and COVID. -19 pandemic likewise. Over the past year, Foodbank has packed more personal care baskets than ever before.
âFood Bank Week of Care is an opportunity for us to thank the donors who support us and the people we help across the country, with everything from tampons to diapers, pet food and baby food. shampoo. But above all, it is also a chance for us to learn and share the importance of these articles for people in crisis.
âOur most requested non-food items are personal products like toiletries, household products including cleaning products, baby supplies like diapers and pet food. These everyday essentials play an important role for people rebuilding their lives after a flood or fire, parents who work hard to support their families after domestic or family violence, and for those in our community who are suffering the more when panic buying clears the shelves.
âIn particular, we know that women represent a significant percentage of people needing help for the first time due to the COVID-19 pandemic. This underscored the importance for the food bank of having a constant supply of items such as period skincare products and makeup so that women who are struggling to make ends meet can bank on it. dignity and continue to lead a confident, active and healthy life.
âWe look forward to sharing these stories and thank our supporters for their continued contributions. “
Throughout the week, Foodbank will be highlighting its national donors and how their products are making a difference in the lives of many in our communities across the country every day.
Foodbank would like to thank its national donors and campaign partners L’OrÃ©al Australia, Mars Petcare, Beiersdorf Australia, Unilever ANZ, PZ Cussons, Kimberly-Clark Australia, Johnson & Johnson and The Sorbent Paper Company for their involvement and continued support, with special attention thanks to Boxer & Co. for the design and elements of the campaign.