While it’s not yet clear whether the Delta variant will put the brakes on holiday celebrations, according to the Wall Street Journal, some executives are bracing for U.S. consumers will have larger rallies than at the end of last year.
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While Thanksgiving is still over two months away, some retailers started buying turkeys much earlier this year. In fact, U.S. supermarket chains started buying turkeys, spices, stuffing, and cranberry sauce last winter to avoid the possibility of empty shelves during their busiest time of year. reported the WSJ.
Increased disruptions in global supply chains, labor shortages, as well as higher costs for shipping containers and fuel, supply chain issues have been a persistent problem from the start. of the pandemic.
Demand was also higher than expected for many retailers, with monthly sales up 14% from two years ago and 3% from a year ago, according to data from the firm. IRI studies. Supermarkets also receive as little as 40% of what they order, up from 90% before the pandemic, executives said.
For this reason, WSJ also noted that retailers are rethinking their strategy. Some have fewer flavors or sizes, sell different brands, and pool inventory when possible.
“We locked the turkeys in the second, third week of February,” Jeff Culhane, senior vice president of merchandising for Tops, told the WSJ.
Grocery industry officials warn shoppers may not find everything they need in brand, flavor, or size for Thanksgiving and Christmas meals. Buyers should also expect a higher total when they arrive at the register as retailers pass on cost increases in transportation, labor and commodities.
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Last updated: September 18, 2021
This article originally appeared on GOBankingRates.com: Grocery Shortages Comparable To 2020 – Are You Prepared To Face Lack Of Supply During The Holidays?