Japan’s Fair Trade Commission closes app store investigation

CUPERTINO, CALIFORNIA Apple today announced an upcoming app store update that ends a Japan Fair Trade Commission (JFTC) investigation. The update will allow “reader” app developers to include an in-app link to their website for users to create or manage an account. While the deal has been made with the JFTC, Apple will apply this change globally to all reading apps in the store. Reading apps provide previously purchased content or content subscriptions for magazines, newspapers, books, audio, music, and digital videos.

To ensure a safe and seamless user experience, App Store guidelines require developers to sell digital services and subscriptions using Apple’s in-app payment system. Since developers of reading apps do not offer in-app digital goods and services for purchase, Apple has agreed with the JFTC to allow developers of these apps to share a single link to their website. to help users set up and manage their account.

Before the change takes effect in early 2022, Apple will update its guidelines and review process to ensure users of reading apps continue to have a safe experience on the App Store. While in-app purchases through the App Store commerce system remain the safest and most reliable payment methods for users, Apple will also help developers of reading apps protect users when they link them to a site. External web to make purchases.

“Trust in the App Store is everything to us. The goal of the App Store is always to create a safe and secure experience for users, while helping them find and use great apps on the devices they love, ”said Phil Schiller, Apple Fellow who oversees the App Store. “We have great respect for the Japanese Fair Trade Commission and appreciate the work we have done together, which will help developers of reading applications make it easier for users to configure and manage their applications and services, while protecting their privacy and preserving their trust. ”

This update follows a number of changes to the App Store announced last week, which give developers more flexibility and resources to reach their customers, adjust their prices and grow their businesses. Apple last week also launched the News Partner program to support local journalism and help news organizations on the App Store.

With the update announced today, the App Store continues to evolve into an even better market for users and developers. Already, Apple provides more than 30 million registered developers with all the tools, resources and support they need to build and deliver software to more than one billion customers worldwide on Apple platforms.

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