Lowe’s and Petco launch store-to-store concept

Photo (c) Alan Schein Photography – Getty Images

Lowe’s and Petco have decided to join forces and give gear-buying families one less stop to take care of their pets’ needs. The two companies announced Thursday that they will pilot a one-store concept in 15 locations across the South by April 2022.

It may seem like an odd marriage, but Lowe said the research speaks for itself. As the pandemic has forced many people to work from home, many consumers have found a new level of comfort, safety, and emotional connection with their pets. A study by Lowe showed that more than 100 million new pets have entered American homes since the pandemic began.

“The place of our pets in our hearts and homes has never been more important, and our responsibility to provide them with a safe, healthy and nurturing home environment is an essential part of Petco’s Whole Health philosophy,” said said Nick Konat, Chief Marketing Officer of Petco.

“Bringing Petco’s expertise in pet care, high-quality products, and veterinary and grooming services to Lowe’s makes it easier than ever to create healthy, happy homes for pet parents. pets and the animals they love.”

What pet owners will now find at Lowe’s

While Lowe’s already offers a handful of products for pets – dog beds and cleaning products, for example – its partnership with Petco will allow it to expand its selections to nutrition, health and wellness supplies and services. be pet friendly.

If all goes according to plan, the Lowe’s and Petco arrangement should offer vaccination clinics, microchipping, prescription pest prevention and mobile grooming as the concept develops. The partnership will also place Petco employees in-store alongside Lowe’s home improvement specialists.

More store-in-store partnerships expected

If retail pundits read their tea leaves correctly, what Lowe’s and Petco are doing is a harbinger of things to come. Kohl’s and Sephora have already partnered to create at least 850 Sephora shop-in-shops by 2023, as have Apple and Disney, and Ulta and Target.

A retail expert said the idea of ​​stores within stores isn’t new, but there may be a need to keep doors open and cash registers ringing.

John Cui, an associate professor of operations and information management at Georgetown University, told ModernRetail that in-store stores are on the rise as more brick-and-mortar retailers struggle to encourage consumers to continue shopping in stores.

“Because brick-and-mortar retail stores are trying to survive, they’re trying to add more in-store experience,” Cui said.

Offering stores within stores can also be good for a retailer’s relationship with consumers.

“The idea is that you get an extra layer of service from a sales perspective. They know the product better. It’s not just something off the shelf,” said Lanny Geffen, Chief Experience Officer customer at Fuse Create “I think there is a deeper level of customer connection and experience when it comes to being a shop-in-shop.”

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