Pet supply

Mars Pet Nutrition Europe announces that 100% of the fish used in its pet food products is now sustainably sourced, in line with Mars’ Sustainable Fish Sourcing Guidelines

Deri Watkinsregional president of Mars Pet Nutrition Europe, said, “At Mars Petcare, everything we do is driven by our purpose: a better world for pets – and a better world is a more sustainable world, for pets, people and the planet. Mars Pet Nutrition uses fish in its portfolio of pet food products because it allows pets to enjoy balanced, healthy, high-quality pet food Although our company is only one small share of the global seafood market, we continue to play our part in supporting a healthy future for ocean ecosystems and the seafood industry helping everyone grow and thrive responsibly.”

Helen WarrenPiperChief Growth Officer at Mars Pet Nutrition Europesaid, “At Mars Petcare, our brands are uniquely positioned to create mutual value for the pet parents we serve, the pets we love, and the planet we all share. Now that 100% of the fish we use in our pet food in Europe is sustainably sourced and meets our guidelines, pet owners can feel more confident about the sustainability of the choices they make for their pets. In our commitment to protect our oceans and the future of fish, our brand SHEBA® works together to provide the largest coral reef restoration program in the world and plans to restore coral reefs, measuring over 185,000 square meters – approximately the size of 148 Olympic Swimming Pools – at key sites around the world by 2029.”

Mars Petcare expects its fish suppliers to follow Mars Supplier Code of Conduct, which articulates Mars’ social, environmental and ethical expectations of its suppliers, contains globally harmonized standards and is grounded in international law. The company accepts as “sustainably sourced fish” supply certified or endorsed by credible third parties and aims to source from fisheries that are managed in a way that maintains the diversity of the fish ecosystem. Made with technical support from the World Wide Fund for Nature (WWF), Mars’ sustainable fish sourcing program includes ensuring that the company does not source any endangered species of fish, according to the International Union for Conservation of Nature (IUCN) red list endangered species. The company continuously works with certification bodies and industry experts around the world to review, innovate and evolve its approach to a more sustainable fish supply.

Sustainable fish sourcing is part of Mars, Incorporated’s mission to help create a healthy planet where all can thrive – a belief that is at the heart of its $1 billion Sustainable in a generation plan.

For more information on Mars’ approach to sustainable fishing, visit

About Mars Petcare
Mars Petcare is part of Mars, Incorporated, a family business with over a century of history, manufacturing a variety of products and providing services for the people and pets people love. Our nearly 100,000 associates in 130 countries are dedicated to one goal: A BETTER WORLD FOR PETS. With 85 years of experience, our portfolio of nearly 50 brands meets the health and nutrition needs of pets around the world – including brands PEDIGREE®, WHIPS®, ROYAL CANIN®, Saba®, CAESAR®, GREENS™, IAMS™ and EUKANUBA™ as well as the WALTHAM Petcare Scientific Institute which has been advancing research in the field of companion animal nutrition and health for more than 50 years. Mars Petcare is also a leading veterinary health provider with an international network of more than 2,500 pet hospitals and diagnostic services, including Ani Cura, AntechVeterinary diagnosis Asia BA FIELD, PEARL BLUE, Linnaeus, mount pleasant, VCA, VESand VSH. We are also active in pet innovation and technology, with WISDOM PANEL™ genetic health screening and DNA testing for dogs, WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND™ that drive innovation and disruption in the pet care industry. Like a family affair and guided by our principleswe are building a thriving and inclusive workforce reflecting the many pets and communities we serve, privileged with the flexibility to fight for what we believe in. And we choose to fight for our goal: A BETTER WORLD FOR PETS.

SOURCEMars Petcare Nutrition Europe