No one knows like Zamzows.
These four words have been heard on Idaho airwaves for decades. And when it comes to lawn and animal care, no one knows more than the Patriarch of the Zamzow family.
So how do you pronounce their last name? Jim just says “it’s Zam-Zoe, but like my dad once said, we answer everything.”
Jim Zamzow laughs when people ask him this because in reality in the old country it could have been said either way. In the early 1900s, Jim’s grandfather and brother were heading west by train. He stopped for a short time in a small town called Meridian Idaho. The brother returned on the train, but not Jim’s grandfather. Was it fate or something else? “Grandma also worked at Beem’s bakery in downtown Meridian at the time and they think Grandpa may have come down to get sandwiches from the bakery and that’s why he was late to pick up the train.”
After the first store opened in Fairview, there was a time when they needed more stores. And with that, Jim grew up, constantly teaching himself new things. “I’m very curious, and I have one big flaw. I’m interested in something until I learn how to do it once I’ve perfected it, I’m not interested in it anymore.”
But don’t think Jim didn’t get a lot of help and great advice from other Idahoans, including the Potato King himself, JR Simplot. Zamzow remembers the conversation. “He said, young man, work hard, that’s all you need, and I said it’s not enough for me, I need to know what you were thinking about when you were doing things.
And no growing business could succeed without an eye-catching jingle, right? “Art Gregory and our ad agency were trying to rhyme something with Zo, so that people could pronounce it correctly, so he came up with this tagline.”
Jim wouldn’t say he’s retired because he’s constantly looking for new and better ways to keep our lawns and gardens greener and healthier. And at this point in his life, he could live anywhere he wants but say why? He has it all here. “I love Idaho as much as I love the United States with a passion. I’m a patriot and so I love it here so some say our family, you can’t tell where the dirt ends and where she begins.”
Jim Zamzow and his filth, where would we all be if we didn’t have this.