Plans for the dog care center at Sprowston White House Farm


Plans have been put forward that could see a dog day center set up at an existing community center on the outskirts of Norwich.

Oliver and Charlotte Gurney, owners of White House Farm in Salhouse Road, Sprowston, have applied for a building permit to lease a currently vacant building.

Tom and Toto Pet Care, located in Stoke Holy Cross, is the potential tenant under plans submitted to Broadland District Council.

The existing dog daycare business, which started in May 2013, is currently operating with 10 people, but has no fixed premises of its own.


White House Farm in Sprowston
– Credit: Google Maps

It offers dog owners a place for their pets to socialize and play with other four-legged friends under the supervision of an experienced team.

A statement from the Gurneys on the Broadland Planning Portal said the owner of Tom and Toto Pet Care had been looking for the right site for two years.

He adds: “The ‘puppy boom’ is keenly felt and they are looking to take advantage of it.


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“By taking their first brick premises, they would not only be showing commitment to their 10 current employees, but would create at least four more jobs at White House Farm.

“His customers would then use White House Farm on a daily basis, helping to increase traffic to the existing farm and businesses, thereby making our existing site more sustainable.”


Dogs will be kept on a very long leash so that students participating in the UEA dog walking program can

There are plans for a new dog day care center in Sprowston
– Credit: UEA

White House Farm has grown over the past seven years from a traditional ‘pick your own’ fruit farm.

A planning statement from owner Tom and Toto said noise levels are expected to be low and have “no significant impact on neighboring businesses.”

He said the dogs would not be allowed to bark freely and would be supervised at all times.

There would be four reserved parking spaces for staff to use on the side of the building.

And Tom and Toto said there will be a maximum of 30 daycare clients, with the center able to handle a flow of clients from one vehicle every five minutes.

This is a request to change use from retail to a dance studio was recently granted for an addiction at White House Farm in February 2020.


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