Skin Lightening Products Market is growing steadily at a CAGR of 7.7% by 2022-2031; Avon Products, Inc. Kao


Allied Analytics

The rise of social media marketing presents new opportunities in the coming years.

POTLAND, 5933 NE WIN SIVERS DRIVE, #205, OR 97220, USA, Sept. 10, 2022 /EINPresswire.com/ — Skin-lightening products can reduce pigmentation, lighten discoloration, even skin tone and eliminate blemishes , among other benefits. The market adoption of various skin lighteners has increased owing to the increasing preference of customers for particular treatment for various skin problems, such as the removal of age spots or acne.

Allied Market Research published a report titled, “Skin Lightening Products Market by Product (Creams & Lotions, Cleansers & Toners, Masks, Others), By Gender (Men, Women), By Distribution Channel (Hypermarkets & Supermarkets, Stores Specialty, Pharmacy & Drugstores, Online Sales Channel, Others): Global Opportunity Analysis and Industry Forecast, 2022-2031”. According to the report, the global skin lightening products industry generated $7.05 billion in 2021 and is expected to generate $14.60 billion by 2031, growing at a CAGR of 7.7% from 2022 to 2031.

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Main determinants of growth

Change in lifestyle, increase in disposable income, increase in need for skin care products, increase in demand for natural ingredients in skin care products and change in styles attractive packaging and marketing strategies are driving the growth of the global skin lightening products market. However, increased awareness about the side effects of chemical-based cosmetics and reduced free trade between countries is limiting the market growth. Additionally, the rise of social media marketing presents new opportunities in the coming years.

Major Market Players:-

Avon Products, Inc.
Kao Corporation
L’Oreal SA
Oriflame Cosmetics SA
Revlon, Inc.
Shiseido Company, Limited
Skin Food Co., Ltd.
The Estee Lauder Companies Inc.
The Procter & Gamble Company
Unilever Plc

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The beauty and skincare industry has been on the rise, due to the increased focus on physical well-being. Additionally, millennials are cited as the main driver behind the skyrocketing growth of the skin lightening segment. Additionally, there is an ongoing trend, citing everything from an aging millennial population to an emphasis on self-care as a method of coping in the face of a difficult political and economic climate. Adverse environment, pollution and dirt are some of the factors that affect skin health. Therefore, people are increasingly using skin care products including skin lightening products. Hence, owing to the factors mentioned above, the demand for skin care products is increasing in the market, which is fueling the growth of the skin lightening products market.

Main results of the study

The Skin Lightening Products Market size was valued at USD 7,054.3 Million in 2020 and is projected to reach USD 14,602.4 Million by 2031, registering a CAGR of 7.7% from 2022 to 2031.
In 2021, on the basis of type, the mask segment acquired $898.9 million, accounting for 12.7% of the global market share.
In 2021, by gender, the women’s segment was valued at $5,285.3 million, accounting for 74.9% of the market share.
In 2021, based on distribution channel, the specialty store segment acquired $1,715.9 million, accounting for 24.3% of the global market share.
China was Asia-Pacific’s largest market in 2021 and is expected to reach $2,400.4 million by 2031, growing at a CAGR of 6.8% during the forecast period.

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> Mergers and acquisitions must be well planned by identifying the best manufacturer.

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> Develop tactical initiatives by gaining better control of the areas in which large groups can intervene.

> Increase and develop business potential and reach, develop and plan licenses and licensing strategies by finding potential partners with the most attractive projects.

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> To develop effective R&D strategies, gather information, analysis and strategic ideas from competitors

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