This Petcare start-up ensures that animals are treated no less than humans



Mohit Lalvani couldn’t find a good shampoo and conditioner for his beautiful puppy Zack who had sensitive skin. A seasoned entrepreneur, Lalwani put his three decades of personal care and pharmacy experience to good use, leading him to formulate a non-irritating, gentle, pH-balanced shampoo for his puppy.

Ecstatic by the success, he decided to create a brand that will be a catalyst in solving such problems for other pets and pet parents.

He launched ‘Captain Zack’, a pet hygiene brand, and has grown into a holistic pet care brand specializing in creating unpleasant, pH balanced, chemical free, safe and ISO certified products. . It is the first brand in India to offer licensed veterinary products to ensure pets are happy and healthy. In addition, the brand is the first and only in the country to have its products clinically tested on sensitive human skin.

Its products are paraben free and contain no harsh chemicals. The brand started conceptualizing product formulations while working on R&D in 2016 and spent an entire year making sure the formulations were fit, stable and thoroughly tested. With quality control and controls in place, “Captain Zack” was officially launched in September 2017.

Lalvani is passionate about animals and has strived to create a safe space for them.

Increase in pet adoptions during the pandemic

“With the onset of the COVID-19 pandemic, there has been an increase in pet adoptions. The number of families adopting pets nearly doubled in 2020 and 2021, leading to a natural increase in demand for quality pet products. The increase in disposable incomes, especially among middle income groups, is driving the growth of the pet care market in the country and has been one of the contributing factors for nuclear families who wish to have pets. company, ”the company explained to The logical Indian.

“Families spend an average of Rs 10,000 to Rs 100,000 on animal care. Over the years, ‘Captain Zack’ has built a loyal customer base, a local brand with safe, hygienic, natural, convenient and easy to use, it sees almost 30% of loyal customers, purchasing their products on average each year through the website, ”he added.

One stop shop for pet care

The brand is a one-stop-shop for individual pet care. It has a line of pet grooming products and has also started to expand into nutrition, habitat, focusing more on the cat line and related categories.

According to industry reports, the pet grooming market in India is valued at Rs 314 crore. ‘Captain Zack’ has seen solid year-over-year growth in the market with annual sales of over Rs 12 crore in the personal care category. The brand is on track to conquer 10% of the market share next year in this segment.

In addition, the Indian pet care products market is supported by the growth of the domestic pet food market, which reached a value of around Rs 2,707 crore last year, according to reports. Of the industry. The Indian pet food market is expected to further increase during the forecast period 2021-2026 at a CAGR of 12.2%.

Highest quality products

Captain Zack is spreading its wings in the pet nutrition category with a vision to become a holistic pet care and safety brand with the launch of its new home style of ready-to-eat meals. With this brand extension and their handpicked potent meal ingredients, they strive to change the mindset of pet owners and bring them high nutritional value food for their pets.

The company experiences strong growth every year and forecasts a turnover of Rs 100 crore by 2025.

Captain Zack’s mission is to disrupt the pet care industry by introducing the highest quality products and ensuring that pets are treated as much as humans. They made a commitment to themselves as healthy and happy as possible. They are true to its philosophy of “behind every healthy animal hides a proud parent”! The brand is always quick to innovate and self-examine for the future, and champions the ideology of empowering pet parents to make conscious decisions for their pets.

The brand is also closely associated with the “We Love Animals” foundation and donates part of its profits to the association. In addition, he runs a program called ‘Barkley University’ dedicated to educating pet parents about the care and health of pets and ensuring that pet parents have all the necessary tools they need to raise a happy, healthy and satisfied furry baby.

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