At GOBankingRates, we want to help small businesses across our country get back on their feet after the COVID-19 pandemic. We do this by highlighting readers’ favorite small businesses across the country and highlighting what makes them special to their customers and their cities.
Spotlight on Small Business 2021: Learn about our small business stories, plus nominated businesses near you
In this edition of our Small Business Spotlight series, we present Hair4theKulture, which specializes in virgin hair weaving extensions.. The Norfolk, Virginia-based company aims to build lasting relationships with all of its customers and make people from all walks of life feel better. Here we chat with owner Tesha Hunter about overcoming the obstacles of her past to become an entrepreneur, creating a business that encompasses all cultures and backgrounds, and the best part of working in the beauty industry. .
What inspired you to start your business?
Opportunities have been scarce for someone like me, a born and raised Brooklyn girl who moved south, and who was overlooked for the more menial jobs because of some things from my past. But I wanted to create a legacy that my children and grandchildren could be proud of. Hair4theKulture is for everyone, no matter your race, gender, no matter your economic status. We want everyone to look good and feel good.
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What have you learned from past experiences that have brought you to this point?
That not all opportunities are created equal. Also, if a person wants anything out of life, they have to create it, even when the odds are stacked against you – that’s basically what I had to do. No one wanted to hire me.
What has been the most rewarding aspect of owning a business?
I love to see someone transform, see them smile and give them the courage to be beautiful on the outside, even when they can have so much on the inside that maybe made them feel the opposite. . Hair has always been more than hair. It’s inspiring.
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How has the pandemic affected your business?
Something terrible blocked me! Plus, I wasn’t one of the lucky companies that got government help, so there you go. It’s just been a ton of things, but I’m grateful for what I’ve been able to accomplish despite all of this, as well as the loyal customers I have. They are the reason I am still standing.
How can people continue to support your business during this time?
Buy on Hair4theKulture.com. We have recently reduced the prices and our products are well below market value for the highest quality virgin hair, bundles, frontal and 360 closures. We’ve also added Affirm and Quad Pay payment options, and we’re adding clothing and accessories. Whatever the needs and wants of my clients, we want to accommodate them at a reasonable price. After all, we do it for “kulture”, all cultures. Hair4theKulture is for everyone.
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What advice would you give to someone looking to start their own business?
Be passionate, follow your dreams, and know you might have more bad days than good, but trust the process!
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This interview has been edited for clarity.
Last updated: June 16, 2021
This article originally appeared on GOBankingRates.com: This Virginia Hair Supply Store Wants To Give Everyone The “Courage To Be Beautiful”