Topspin Consumer Partners invests in SportPet | Industry News


Topspin consumer partners made an investment in Sport Pets, a manufacturer and distributor of branded and private label pet products. Founded in 2004 and based in Waukesha, WI, the company first disrupted cat and dog containment solutions with unique kennels and crates under its flagship brand, SportPet. Since then, the company has expanded its product offering to include pet furniture, toys, bedding and feeding accessories, while also launching two new brands, Kitty City and Chew King.

Topspin has partnered with the current owner-operator and founder of the company, Adam kellogg, who will retain a significant stake in the company and continue to lead the organization. Mr. Kellogg has extensive experience in product development and manufacturing and has built a strong team of experienced professionals in the company’s sales and marketing, product development and supply chain departments.

“We are delighted to partner with Adam and his exceptional management team at SportPet. We have proactively sought investment in the companion animal industry and believe SportPet is an ideal growth platform with its designs. innovations and product engineering, ”said Ojas Vahia, Topspin partner. “The companion animal industry has experienced tremendous growth over the past decade and we look forward to continuing to capture that growth with the SportPet team in the years to come.”


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